LIVE STREAMING ADVERTISING

expired opportunity(Expired)
From: Federal Government(Federal)
W911YP19R0008

Basic Details

started - 14 Mar, 2019 (about 5 years ago)

Start Date

14 Mar, 2019 (about 5 years ago)
due - 21 Mar, 2019 (about 5 years ago)

Due Date

21 Mar, 2019 (about 5 years ago)
Bid Notification

Type

Bid Notification
W911YP19R0008

Identifier

W911YP19R0008
Department of the Army

Customer / Agency

DEPT OF DEFENSE (707644)DEPT OF THE ARMY (132919)NGB (17484)W7N3 USPFO ACTIVITY UT ARNG (286)
[object Object]

SetAside

SBA(Total Small Business Set-Aside (FAR 19.5))
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SOLICITATION:W911YP19R0008AGENCY/OFFICE:Utah National Guard/USPFOPERIOD OF PERFORMANCE:12 MonthsSUBJECT:Live Streaming AdvertisingRESPONSE DUE DATE:12:00 PM MST 21 March 2019CONTRACTING POC:William (Billy) T. Brown III Email: William.t.brown68.civ@mail.mil Phone: 8014324273DESCRIPTION:***SUBJECT TO THE AVAILABILITY OF FUNDS********THIS REQUIREMENT IS BEING SOLICITED AS A TOTAL SMALL BUSINESS SET-ASIDE. ONLY QUOTES FROM SMALL BUSINESSES WILL BE ACCEPTED*****The Utah National Guard is soliciting a requirement for Live Streaming Advertising that will be filled under combined synopsis/solicitation W911YP19R0008 and is being issued for Request for Quotations (RFQ). This procurement is being solicited under NAICS code 541810, "Advertising Agencies", which has a small business size standard of $15,000,000.00 (www.sba.gov). This requirement will be fulfilled
under one firm-fixed price contract and be filled by a single vendor. FOR VENDOR'S QUOTES TO BE CONSIDERED, YOU MUST BE REGISTERED IN SAM.GOV AS A SMALL BUSINESS UNDER THIS NAICS CODE OR VERY SIMILAR NAICS CODE. Wholesaler NAICS codes will not be accepted.STATEMENT OF WORKIntroduction/BackgroundThe Utah National Guard's primary recruiting target demographic are college bound high school athletes, specifically juniors and seniors. The recruiting and retention battalion (RRB) needs a way to effectively market these athletes. We would like to reach these athletes through live stream preps sports coverage currently broadcast on the internet.Scope of WorkRRB would like to increase Utah Army National Guard brand awareness through High School live stream sporting events and weekly videos by partnering with an established High School streaming enterprise. The end state is increased recruiter leads from the calls to action seen on the live streams and videos. Our targeted sporting events include but are not limited to:• Fall Sports: Football, Girls Soccer, Volleyball• Winter Sports: Boys Basketball, Girls Basketball• Spring Sports: Boys Soccer, Softball, BaseballThe company would need to provide an average viewership of 50,000 viewers per month in the primary HS sports months of August through May.Period of PerformanceUtah Army National Guard advertising will begin 1 April 2019 with the spring HS sports; Boys Baseball, Girls Softball, and Boys Soccer coverage and continue through 14 March 2020 covering the featured sporting events included in the scope of work.Work Requirements1. Company must provide sport preview shows with advertising opportunities2. Live stream minimum of two Utah High School games PER SPORT each week (total 6 games per week) from August through April when games from the targeted sports are available with additional Utah HS games during state tournaments (SEE SCHEDULE BELOW).a. Provide a minimum of Four Live Reads (to be provided by UTNG) per stream with UTNG logo and call to actionb. Two - thirty second commercials per game (to be provide by UTNG)c. Scoreboard with the Utah National Guard Watermark throughout the game.3. Offer customizable mid-week streams and graphics during mid-week themed videos, i.e. Utah Army National Guard Consistent Performer, "Weekly Warrior" highlight, or "Quick Hits" highlighting rural schools.a. Provide two static graphics per mid week themed videos4. Must be able to live stream playoff and state tournament games for each season, and state championship games.5. Must be an established local Utah company that currently streams high school sports OR interested out-of-state media companies that can demonstrate in their proposal they can fully meet all the technical capabilities in the Statement of Work will be considered. 6. Must cover all classifications7. This funding for this requirement can ONLY be used to fund Live Streaming.  Cannot use funds for this requriement to fund any other media means. Schedule/MilestonesTerms of contract will be a basic one year contract with 2 one year options dependent on funding allocation from National Guard Bureau.28 March 2019: UTARNG will provide all graphics, live reads, and aid in design of commercials and themed videos.1 April 2019: Company will have scoreboard watermark, four live reads, and thirty second commercials prepared.15 April 2019: Utah National Guard Consistent Performer or Weekly Warrior themed mid-week video launched.Fall Sports August -NovemberLive Stream Media (2 Each Week for Football, Girls Soccer, Volleyball = total 6 games per week):• Four (4) Live reads per game stream with graphic• Two (2) :30 second commercials per game• Scoreboard Watermark Throughout Game• Utah National Guard Consistent Performer or Weekly Warrior themed mid-week video• Two (2) static graphics on current mid-week videos in addition to UTARNG Spotlights• Video one patriotic game per sport in the 6A/5A classification identified with the UTARNG. Team with the most red, white, and blue fans at the game, SASVAB participation, and veterans at the school wins a patriotic flag provided by the UTARNG. UTARNG to provide the Color Guard for the game. Company to provide live stream of the events and award presentation.Winter Sports November - March• Live Stream Media (3 Each Week for Boys Basketball, Girls Basketball = total 6 games per week):• Four (4) Live reads per stream with graphic• Utah National Guard Consistent Performer, consistent selected by company sponsored by theUTARNG• Two (2) :30 second commercials per game• Scoreboard Watermark Throughout Game• Utah National Guard Consistent Performer or Weekly Warrior themed mid-week video• Two (2) static graphics on current mid-week videos in addition to UTARNG Spotlights• Video one patriotic game per sport in the 6A/5A classification identified with the UTARNG. Team with the most red, white, and blue fans at the game, SASVAB participation, and veterans at the school wins a patriotic flag provided by the UTARNG. UTARNG to provide the Color Guard for the game. Company to provide live stream of the events and award presentation.Spring Sports10 Weeks (Baseball/Softball/Boys Soccer)Live Stream Media (2 Each Week Boys Soccer, Softball, Baseball = total of 6 games per week)• Four (4) Live reads per stream with graphic• Utah National Guard Consistent Performer or Weekly Warrior themed mid-week video• Two (2) :30 second commercials per game• Two (2) static graphics on current mid-week videos in addition to UTARNG Spotlights• Video one patriotic game per sport in the 6A/5A classification identified with the UTARNG. Team with the most red, white, and blue fans at the game, SASVAB participation, and veterans at the school wins a patriotic flag provided by the UTARNG. UTARNG to provide the Color Guard for the game. Company to provide live stream of the events and award presentation.Acceptance CriteriaUTARNG National Guard will provide the graphics and review all media prior to airing. Mid­ week themed videos "Consistent Performer" or "Weekly Warrior" spotlights will be approved the day prior to airing by the RRB marketing NCO or his representative. Both UTARNG and media company will agree on remote video sites. Media company needs to assist in the development and filming of 30 second media spots. UTARNG will provide live read messages.Other RequirementsCompany needs to be willing to provide mid-week live stream videos (Weekly Warrior/ Consistent Performers) from military installations with military equipment in the background,i.e. Camp Williams, 211th Aviation hangars, etc.UTARNG will need quarterly reports ensuring the 50,000 average monthly viewership is reached.Company proposals will provide demo videos and samples of past live stream coverage for quality as well as past viewership performance. Promote UTARNG Social Media and Lead Generating APP. CONTRACT TYPE/EVALUATION FACTORS:The contract type for this procurement will be firm-fixed price and award evaluation criteria will be based on Lowest Price Technically Acceptable (LPTA). An LPTA quote is one that meets all the technical aspects while being the lowest price quote, IAW FAR 15.101-2. For quotes to be technically acceptable they must demonstrate they can fulfill all the requirements stated in the Statement of Work.SAM REGISTRATION:All firms or individuals responding must meet all standards required to conduct business with the Government, including registration with SAM and WAWF/iRAPT, and be in good standing. All qualified responses will be considered by the Government. In addition to providing pricing each quote must include vendor's CAGE/DUNS number, Federal Tax Number, and must include point of contact information. Offers may obtain information on registration at www.sam.gov . Failure to provide SAM registration may result in your quote being disqualified from consideration. IAW FAR 52.204-7 and DFARS 252.204-7004 Alt A, prospective vendors must be registered in the SAM database prior to award. Lack of SAM registration shall be a determining factor for award. Prospective vendors should visit the SAM website at http://www.sam.gov/start.aspx to register.QUOTES:Please provide your quote submission to the United States Property and Fiscal Office Purchasing and Contracting Division no later than 12:00 pm (Mountain) 21 March 2019. All submissions should be sent via email to: william.t.brown68.civ@mail.mil or through Fedbizopps. Facsimiles will not be accepted. Questions regarding this requirement may also be directed to this email, with sufficient time to do any research to answer question prior to the closing of this posting. Responses received after the stated deadline will be considered non-responsive and will not be considered.CLAUSES:The following provisions and clauses are applicable to this solicitation:FAR 52.202-1 - DefinitionsFAR 52.203-3 - GratuitiesFAR 52.203-6 Alt 1 - restrictions on Subcontractor Sales to the GovernmentFAR 52.204-4 - Printed or Copied Double Sided or Post-consumer Fiber Content PaperFAR 52.204-7 - Central Contractor RegistrationFAR 52.204-10 - Reporting Executive Compensation and First-tier Subcontracting AwardsFAR 52.209-6 - Protecting the Government's Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for DebarementFAR 52.212-1 - Instructions to OfferorsFAR 52.212-3 Alt 1 - Offeror Representations and Certifications-Commercial ItemsFAR 52.212-4 - Terms and Conditions - CommercialFAR 52.212-5 - Dev - Statutes/Exec OrdersFAR 52.219-1 (Alt I) - Small Business Program RepresentationFAR 52.219-6 - Notice of Total Small Business Set-AsideFAR 52.219-8 - Utilization of Small Business ConcernsFAR 52.219-14 - Limitations on SubcontractingFAR 52.219-28 - Post-award Small Business Program RepresentationsFAR 52.222-3 - Convict LaborFAR 52.222-21 - Prohibit Segregated FacilitiesFAR 52.222-22 - Previous Contract and Compliance ReportsFAR 52.222-25 - Affirmative ActionFAR 52.222-26 - Equal OpportunityFAR 52.222-35 - Equal Opportunity for VeteransFAR 52.222-36 - Affirmative Action for Workers With DisabilitiesFAR 52.222-37 - Employment Reports on Special Disabled VeteransFAR 52.222-40 - Notification of Employees Rights Under the National Labor Relations ActFAR 52.222-41 - Service Contract Act of 1965FAR 52.222-42 - Statement of Equivalent Rates for Federal HiresFAR 52.222-43 - Fair Labor Standards Act and Service Contracts Act Price Adjustment (Multiple Year and Option Contracts)FAR 52.222-50 - Combating trafficking in PersonsFAR 52.222-54 - Employment Eligibility VerificationFAR 52.223-18 - Encouraging Contractor Policy to Ban Text Messaging While DrivingFAR 52.225-23 - Restrictions on Certain Foreign PurchasesFAR 52.225-25 - Prohibition on Contracting with Entities in Certain Activities or Transactions Relating to Iran - Representation and CertificationsFAR 52.232-1 - PaymentsFAR 52.232-33 - Payment by Electronic Funds Transfer-Central Contractor RegistrationFAR 52.233-1 - DisputesFAR 52.233-2 - Service of ProtestFAR 52.233-3 - Protest After AwardFAR 52.233-4 - Applicable Law for Breach of Contract ClaimFAR 52.243-1 (Alt 1) - Changes-Fixed PriceFAR 52.247-34 - FOB DestinationFAR 52.249-4 - Termination for Convenience of the Government (Services)(Short Form)FAR 52.252-1 - Provisions Incorporated by ReferenceFAR 52.252-2 - Clauses Incorporated by ReferenceFAR 52.252-5 - Authorized Deviations in ProvisionsFAR 52.252-6 - Authorized Deviation in ClausesDFARS 252.203-7000 - Requirement Relating to Compensation of Former DoD OfficialsDFARS 252.203-7002 - Requirements to Inform Employees of Whistleblower RightsDFARS 252.204-7003 - Control of Government Personnel Work ProductDFARS 252.204-7004 Alt A - Required Central Contractor RegistrationDFARS 252.209-7995 - Representation by Corporations Regarding Unpaid Delinquent Tax Liability of a Felony Conviction Under Any Federal LawDFARS 252.212-7000 - Offeror Representations and Certification Required to Implement Status of Executive Orders Applicable to Defense Acquisition of Commercial ItemsDFARS 252.212-7001 - Dev Terms and ConditionsDFARS 252.225-7001 - Buy America Act and Balance of Payments ProgramDFARS 252.225-7002 - Qualifying Country as SubcontractorsDFARS 252.225-7012 - Preference for Certain Domestic CommoditiesDFARS 252.232-7003 - Electronic Submission of Payment RequestsDFARS 252.232-7010 - Levies on Contract PaymentsDFARS 252.237-7010 - Prohibition of Interrogation of Detainees by Contract PersonnelDFARS 252.243-7001 - Pricing of Contract ModificationsDFARS 252.243-7002 - Requests for Equitable Adjustment.FAR 52.252-2 Clauses Incorporated by Reference. This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the contracting officer will make full text available. Also, the full text of a clause may be accessed electronically at http://farsite.hill.af.mil/ .

12953 S Minuteman Dr. Draper, Utah 84020 United StatesLocation

Place Of Performance : 12953 S Minuteman Dr.

Country : United States

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Classification

541 -- Professional, Scientific, and Technical Services/541810 -- Advertising Agencies
naicsCode 541810Advertising Agencies
pscCode RElectronic Records Management Services