CU Advertising

Notice of Intent to Sole SourceSolicitation Number: W912LC-19-Q-0091Sole Source FAR Reference:FAR 13.106-3(b)(3)(i)A SOLICITATION WILL NOT BE POSTED.The Government intends to proceed with this sole source action. The NAICS code is 541850. The size standards defined by the U.S. Small Business Administration is $15.0M.THIS NOTICE IS NOT A REQUEST FOR COMPETITIVE PROPOSALS OR QUOTATIONS. Interested concerns must show clear and convincing evidence that competition of this requirement would be advantageous to the Government. Our research found that Learfield Communications LLC (dba Buffalo Sports Properties LLC) manages and displays all advertising and promotions on the Colorado University (CU) campus for all sporting activities and media. Services include lead generating campaigns, digital media ads (Eblasts, Web Ads), End Zone LED, printed game day programs and yearbook, radio spots , text to screen promos, in game promotions, and social media presence across all platforms. Anyone with

different information may submit it to the COARNG. All responsible sources may submit a capability statement and any contrary information to the contracting officer before the notice end date.If no affirmative written responses are received by 7:00 AM (Mountain) on 3 Sep, 2019 an award will be made without further notice.Oral communications are not acceptable in response to this notice. A determination by the Government not to compete this proposed requirement is solely within the discretion of the Government. Electronic responses and question shall be submitted via email to michael.b.furtney.mil@mail.mil. The Colorado Army National Guard is not responsible for any costs incurred by responding to this notice.Colorado Army National Guard intends to award a sole-source, Firm-Fixed Price contract with Learfield Communications LLC, 505 Hobbs Rd, Jefferson City, MO 65109-5788. The purpose of this acquisition is to purchase advertising at the CSU campus to develop brand awareness and strengthen bonds with the community.PERFORMANCE WORK STATEMENT (PWS)FORBuffalo Sports Properties, LLC (CU) Advertising Services1.0 General:1.1 Scope: The contractor (CU) shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Advertising Services, as defined in this PWS.1.2 Background. Advertising at CU through Boulder Properties LLC. Will increase brand recognition, generate awareness and strengthen the bond between the community and the COARNG. Boulder Properties LLC is the only company that handles all advertising on CU's campus.1.3 Period of Performance - September 25th, 2019 to Sept 24, 20231.4 General Information1.4.1 Quality Control (QC)-Not Applicable1.4.2 Quality Assurance (QA): The Government will evaluate the contractor's performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).1.4.3 Recognized Holidays: The contractor will perform services on these holidays. The following are recognized United States (US) holidays. The contractor shall perform services on these days:1.4.3.1 New Year's Day: January 1st1.4.3.2 Martin Luther King, Jr.'s Birthday1.4.3.3 President's Day1.4.3.4 Memorial Day1.4.3.5 Independence Day: July 4th1.4.3.6 Labor Day1.4.3.7 Columbus Day1.4.3.8 Veteran's Day: November 11th1.4.3.9 Thanksgiving Day1.4.3.10 Christmas Day: December 25th1.4.4 Place and Performance of Services-University of Colorado Boulder Campus2.0 Definitions and Acronyms:2.1 Definitions:2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.2.1.2 Contracting Officer (KO): A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.2.1.3 Contracting Officer Representative (COR): An employee of the U.S. Government designated by the KO to monitor contractor performance. Such appointment will be in writing and will state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.2.1.4 Defective Service: A service output that does not meet the standard of performance associated with the PWS.2.1.5 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.2.1.6 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.2.1.7 Physical Security: Actions that prevent the loss or damage of Government property.2.1.8 Quality Assurance: The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.2.1.9 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.2.1.10 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.2.1.11 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.2.2 Acronyms:AEI Army Enterprise InfostructureAR Army RegulationAT/OPSEC Antiterrorism/Operational SecurityBI Background InvestigationCM Contract ManagerCMRA Contractor Manpower Reporting ApplicationCOR Contracting Officer RepresentativeDA Department of the ArmyDD254 Department of Defense Contract Security Classification SpecificationDFARS Defense Federal Acquisition Regulation SupplementDoD Department of DefenseFAR Federal Acquisition RegulationGFP/M/E/S Government Furnished Property/Material/Equipment/ServicesHQDA Headquarters, Department of the ArmyHSPD Homeland Security Presidential DirectiveIA Information AssuranceIS Information System(s)KO Contracting OfficerNGB National Guard BureauOCI Organizational Conflict of InterestPII Personally Identifiable InformationPIPO Phase In/Phase OutPOC Point of ContactPRS Performance Requirements SummaryPWS Performance Work StatementQA Quality AssuranceQASP Quality Assurance Surveillance PlanQC Quality ControlQCP Quality Control ProgramSSN Social Security NumberTE Technical ExhibitUSD(I) Under Secretary of Defense for Intelligence3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:3.01 Lead Digital Campaign - Provide a Campo CSV format for CU to deliver the results of Campaigns.(5.1)3.02 Eblast digital media Artwork with Banner specs: 290 x 125 pixels, including Short text tracking url provided to Vendor No later than Oct 1st (5.2)3.03 Provide Artwork for Mobile App No later than Sept 26th (5.3)3.04 Provide Artwork for Web Ads Super leaderboard: Due No later than Sept 26th (5.4)3.04.1 Super Leaderboard 970 x 66 pixels3.04.2 Bix Box: 300 x 250 pixels3.04.3 Leaderboard: 728 x 90 pixels3.04.4 Mobile/Tablet: 320 x 50 pixels3.05 End zone LED: (5.5)3.05.1 Provide Artwork for Specs: 576w x 56h (File Type: PNG, quicktime or avi uncompressed file) No later than Oct 10th3.06 Print (5.6) No later than Sept 26th (5.6)3.06.1 Football Game Day Program: Full Page Specs - Live Area: 8.375"W X 10.875"H Trim Area: 8.625"W X 11.125"H (1/8" Bleed On All Sides3.06.2 Basketball Yearbook: Full Page Specs: Live Area: 8.375"W X 10.875"H Trim Area: 8.625"W X 11.125"H (1/8" Bleed On All Sides)3.07 Radio (5.7)3.07.1 Football: two (2) radio spots per football broadcast: :30s spot : Format: .mp3 or .wav files Due No later than Sept. 26thBasketball: One (1) live read per men's basketball broadcast: please provide a :05-:10 second script Due No later than Sept 26th3.07.2 One (1) radio spot per men's basketball broadcast :30s spot : Format: .mp3 or .wav filesDue No later than Sept 26th3.08 Text to Screen Promos (5.8)3.08.1 Provide Vendor with CAMPO CSV file for Campaign results. No later than Sept 26th3.09 In Game Promotion (5.9)3.09.1 Submit Artwork for Promotions to Vendor No later than Sept 26th3.1 Materials: Creation of signage- Adobe Illustrator files will be provided by the COARNG for creation of all signage no later than 26 September, 2019.3.2 Equipment: N/A3.3 Services: Contractor is responsible for all signage installation (if necessary)4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.5.0 Requirements: The contractor shall meet with the Army National Guard representative by September 26h, 2019 for a planning kickoff meeting to discuss and plan surveillance methods:5.1 Lead Generating Digital Campaigns5.1.1 Up to three (3) campaigns5.1.2 1 Digital scratch off, 2 targeted social campaigns5.1.3 Targeted and guaranteed impressions via posts on Facebook5.1.4 50,000-150,000 guaranteed impressions per campaign5.1.5 Lead generation campaigns spread across the following sports: Football, Men's & Women's, Basketball, Volleyball5.1.6 After CU completes a contest through their company Facebook site, CU shall provide all names and phone numbers from the contest entries no later than 72 hours after the campaign ends. The Guard shall provide a Campo CSV format for CU to deliver the results on.5.1.7 Provide details on upcoming campaigns to COR 14 business days prior to start date of new campaign.5.2 E-blast5.2.1 Two (2) content inclusions in CU Athletics newsletter/Buffs Blast5.2.2 Banner specs: 290 x 125 pixels, please include a url to link5.2.3 Provide dates of all Eblasts to COR no later than 14 days prior to each Eblast.5.2.4 Provide COR with analytics from each Eblast no later than 7 days after Eblast5.2.5 Vendor will include the email address of COR in each Eblast5.3 Mobile App5.3.1 Logo exposure on mobile app with link to website or Facebook page5.3.2 Ability to geo-target, Analytics on Geo-Target Campaigns delivered to COR in an email format no later than 14 days after each campaign.5.4 Web Ads5.4.1 Select impressions retargeted on via CUBuffs.com5.4.2 Super leaderboard: 970 x 66 pixels5.4.3 Bix Box: 300 x 250 pixels5.4.4 Leaderboard: 728 x 90 pixels5.4.5 Mobile/Tablet: 320 x 50 pixels5.4.6 Vendor must provide semester and summer end dates to the COR no later than 26 September, 20195.5 Season Long Signage5.5.1 Folsom Field End zone LED Signage (Football)5.5.2 Folsom Field student entrance signage (Football)5.5.3 CU Events Center Signage (Volleyball/Basketball)5.5.4 Folsom Field - End zone LED: Specs: 576w x 56h File Type: PNG, quicktime or avi uncompressed file.5.5.5 Estimated attendance: 270,000 Folsom Field - Logo placement on one (1) of the Student Entrances of the football stadium5.5.6 Estimated attendance: 270,0005.5.7 CU Events Center - LED Ribbon board signage5.5.8 Specs: 1600 x 32 pixels Format: MP4, Quicktime, jpg, png5.5.9 Estimated attendance: 205,0005.6 Print5.6.1 Full page ads in the football and basketball programs5.6.2 Football Game Day Program: Full Page Specs - Live Area: 8.375"W X 10.875"H Trim Area: 8.625"W X 11.125"H (1/8" Bleed On All Sides)(If cannot meet this deadline, will replace with an additional Eblast)5.6.3 Estimated distribution: 18,0005.6.4 Basketball Yearbook: Full Page Specs: Live Area: 8.375"W X 10.875"H Trim Area: 8.625"W X 11.125"H (1/8" Bleed On All Sides)5.6.5 Estimated distribution: 5,0005.6.6 Contractor will send digital copy of the program to the COR no later than 14 days after print.5.7 Radio5.7.1 Two (2) radio spots per football broadcast5.7.2 One (1) live read per men's basketball broadcast5.7.3 One (1) radio spot per men's basketball broadcast5.7.4 Football: two (2) radio spots per football broadcast: :30s spot : Format: .mp3 or .wav files5.7.5 Basketball : One (1) live read per men's basketball broadcast: please provide a :05-:10 second script5.7.6 One (1) radio spot per men's basketball broadcast :30s spot : Format: .mp3 or .wav files5.8 Text to Screen Promos5.8.1 Text to screen promotion at one (1) home football game and two (2) home basketball games5.8.2 Vendor and Guard will come up with promotion concept, text code and promotional dates within 14 business prior to event.5.8.3 Vendor will reach out to COARNG to collect artwork and short codes for promotion no later than 14 days prior to event.5.8.4 Vendor will provide lead names and numbers to COR on document provided (CAMPO CSV) no later than 72 hours after the end of the promotion.5.8.5 Vendor will provide a pass for each event to the COR for surveillance of signage at CU games5.9 In-Game Promotions5.9.1 Promotions will be at two (2) select men's basketball games5.9.2 Promotions at two (2) select men's basketball games5.9.3 Exact promotions will be mutually agreed upon by Contractor and the Guard5.9.4 Exact promotions will be mutually agreed upon by Contractor and the Guard. Contractor will coordinate a conference call or an in person meeting if necessary, no later than 14 business days prior to event.5.9.5 Vendor will provide a pass for each event to the COR for surveillance of signage at CSU games5.10 Contractor Manpower Reporting Application (CMRA):The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau via a secure data collection site.The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2019. Contractors may direct questions to the help desk at http://www.ecmra.mil.6.0 Applicable Publications: Publications applicable to this PWS are listed below:Publication(Chapter/Page) Date of Publication Mandatory or Advisory WebsiteFederal Acquisition Regulation Advisory https://www.acquisition.gov/?q=browsefar orhttp://farsite.hill.af.mil/Defense Federal Acquisition Regulation Supplement Advisory http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html or http://farsite.hill.af.mil/6.1 Applicable Forms: Forms applicable to the PWS are listed below:Form Date WebsiteNOT APPLICABLE TECHNICAL EXHIBIT 1Performance Requirements Summary (PRS)This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).Performance Objective Performance Standard Acceptable Quality Levels (AQL) Surveillance Method / By Whom5.1.7 CU shall provide all names and phone numbers from the contest entries no later than 72 hours after the campaign ends. The Guard shall provide a Campo CSV format for CU to deliver the results on. Up to Three (3) Lead Generation CampaignsCOR5.2 Two (2) content inclusions in CU Athletics newsletter/weekly Eblasts150,000 Guaranteed Impressions via CU Email Database per email blastCOR5.3 Mobile App Logo exposure with link drawing 5,000 impressions COR5.4 CUBuffs.com Website Advertising Rotating Box Ad drawing 200,000 Impressions on website COR5.5 Advertisement on LED Board of Folsom and CU Events Center :30 second Rotations -8-10 occurrences per game COR/RRB Representative5.6 Print 18,000 programs distributed for football and 5,000 distributed for basketballCOR/ RRB Representative5.8 Text to screen promotion 1) home football game and two (2) home basketball gamesCOR/RRB Representative5.9.2 Promotions at 2 men's basketball games Average attendance per game is around 7,000 CORTECHNICAL EXHIBIT 2Deliverables SchedulePWS Reference / Deliverable Title Frequency Number of Copies Medium/Format Submit To5.1.7Names and phone numbers from the contest entries no later than 72 hours 1 1 CAMPO CSV/Email COR5.2.3Provide dates of all Eblasts to COR no later than 14 days prior to each Eblast.1 1 Email COR5.3Ability to geo-target, Analytics on Geo-Target Campaigns delivered to COR in an email format no later than 14 days after each campaign.1 1 Email COR5.2.4Provide COR with analytics from each Eblast no later than 7 days after Eblast1 1 Email/Word Document COR5.4.7 Vendor must provide semester and summer end dates to the COR no later than 1 September, 2019.1 1 Email/Document COR5.5Vendor will provide a pass for each event to the COR for surveillance of signage at CU games 1 1 Game pass COR5.8Vendor will provide a pass for each event to the COR for surveillance of Text to Screen promos at CU games 1 1 Game pass COR5.9Vendor will provide a pass for each event to the COR for surveillance of promotions at CU games 1 1 Game pass COR Contact Information: Michael Furtney, Contract Specialist, Phone 720-250-4038, Email michael.b.furtney.mil@mail.mil - Sabrina M. DeRamus, Contract Specialist, Phone 720-250-4032, Email sabrina.m.deramus.civ@mail.mil Office Address :Attn: Mail Stop 53660 South Aspen Street, Building 1005 Aurora CO 80011-9511 Location: USPFO for Colorado Set Aside: N/A