Video production work and media

Department Office/Division/Program: Agriculture, Conservation and Forestry Department Contract Administrator or Grant Coordinator: Marleen Lajoie (If applicable) Department Reference #: Amount: (Contract/Amendment/Grant) $ 6,450.00 Advantage CT / RQS #: CT 20240325000000002588 CONTRACT Proposed Start Date: 3/27/2024 Proposed End Date: 6/30/2024 AMENDMENT Original Start Date: Effective Date: Previous End Date: New End Date: GRANT Project Start Date: Grant Start Date: Project End Date: Grant End Date: Vendor/Provider/Grantee Name, City, State: Digital Spirit Media, Waterville, ME Brief Description of Goods/Services/Grant: Video production work and media purchase through Spectrum Reach. PART II: JUSTIFICATION FOR VENDOR SELECTION Check the box below for the justification(s) that applies to this request. (Check all that apply.) A. Competitive Process G. Grant B. Amendment H. State Statute/Agency Directed C. Single Source/Unique Vendor I. Federal Agency Directed D.

Proprietary/Copyright/Patents J. Willing and Qualified E. Emergency K. Client Choice F. University Cooperative Project L. Other Authorization DocuSign Envelope ID: 024475A7-0834-40E6-9FB0-CB185AEE9883 DEPARTMENT OF ADMINISTRATIVE AND FINANCIAL SERVICES DIVISION OF PROCUREMENT SERVICES e) Rsv wu he) BENNO} Procurement Justification Form (PJF) REV 11/9/2023 Page 2 of 3 Please respond to ALL of the questions in the following sections. PART III: SUPPLEMENTAL INFORMATION 1. Provide a more detailed description and explain the need for the goods, services or grant to supplement the response in Part I. The Maine Forest Service has worked successfully with Digital Spirit Media in the past. They have specific high definition video footage filmed several years ago that we would like to use in our spring wildfire prevention media campaign. The footage is of a family in Maine around a campfire during the summer. It is not currently possible with snow and cold temps to get this type of video footage. This video footage will be combined with new video of Rangers explaining the new open burning laws that went into effect last fall. 2. Provide a brief justification for the selected vendor to supplement the response in Part II. Reference the RFP number, if applicable. DSM is a full service, multimedia production company that specializes in outdoor videos targeted towards people who recreate outside. They work well with the Maine Forest Service and understand the urgency to get the tv ads airing on Spectrum Reach before April 14th, which is the start of Wildfire Awareness Week. It is important that Maines citizens know about the changes in the open burning laws before spring wildfire season begins. In addition to the video services, DSM will negotiate a $3000 media purchase with Spectrum Reach for airing the tv ads statewide through cable channels that outdoor recreationalists view approximately 500 times in one month. There will also be ads placed on social media outlets as well. 3. Explain how the negotiated costs or rates are fair and reasonable; or how the funding was allocated to grantee. The previous contract with DSM was in the spring of 2016 and they created three 30 second tv ads and updated the last 10 minute section of an existing 1947 fires video for $5250. The last time Spectrum Reach was used for airing tv ads and social media posts was in 2017. The scope of that media campaign was much larger though. The contract was for $12K to air the tv ads statewide 1900 times for 7 weeks. Using Spectrum Reach is limited to cable subscribers, but the most efficient means of having the tv ads aired statewide. Click or tap here to enter text. 4. Describe the plan for future competition for the goods or services. We will consider doing an RFP in the future for both video services and airing tv ads, but appreciate the support for getting this service contract out soon. We did do RFP 202402035 for statewide radio advertising this spring. That took more time than I expected, but should be complete within a few weeks. PART IV: AMERICAN RESCUE PLAN ACT (ARPA) / MAINE JOBS & RECOVERY PLAN (MJRP) Does this request utilize ARPA/MJRP funds? Yes, MJRP funds (023) If Yes, please attach the approved Business Case(s). Yes, ARPA funds (025) If Yes, please be aware of the requirements from awarding federal agencies. DocuSign Envelope ID: 024475A7-0834-40E6-9FB0-CB185AEE9883 Procurement Justification Form (PJF) REV 11/9/2023 Page 3 of 3 No If No, proceed to Part V. PART V: APPROVALS The signatures below indicate approval of this procurement request. Signature of requesting Departments Commissioner